a look at the world lottery association and what they do
If you ever thought that the lottery industry was just a haphazrd collection of wannabe gamers who are looking to make money through lottery sales, you could be farther away from the truth. In fact, not only are lottery operators in it to help local charities and agencies, but there is a global organization that unites the industry in its ability to provide a collective and universal honest and open gambling entertainment business.
The World Lottery Association (WLA) is a member-based international association of government controlled lottery operators. It acts as an open forum for all of its members, promoting all of their collective interests and the vital role that these lotteries play in raising funds for charities and government social and educational programs. Its mission is to advance the collective interests of all their members and to facilitate members’ development through the provision of a range of lottery related services. Their unique vision is to be recognized as the global authority on the lottery sector, to uphold the highest ethical principles, and to support their members in a universal quest to raise funds for many good causes.
They maintain a commitment to the highest standards of corporate responsibility and Responsible Gaming. They work for lottery transparency and accountability, and also work towards industry standards of best and ethical practice, and member education and professional development through conferences and seminars.
The WLA Magazine is the official association journal, which focuses on WLA services, events, and projects. In addition to the latest association business, the magazine carries regular features that include updates on gaming legislation, cybersecurity, and other themes that impact the lottery industry.
Benefits of WLA membership for lottery operators and regulators include objectives that must be achieved without compromising the integrity, trust, and security of lottery brands in regards to player dynamics, demographics, and the changing retail environment that are compelling lottery operators to embrace new gaming technologies, innovative marketing methods, and provide players with a persuasive and entertaining gaming experiences. These must be achieved ethically, with the best interest of players at heart. The WLA affords its members an international platform for sharing technological innovations, lottery industry intelligence, and leading-edge marketing concepts. We provide guidance on combating illegal gaming, match fixing, and other criminal activity that impacts negatively upon the efforts of our members to support worthy causes in their respective communities, while setting global standards for safe, responsible, and entertaining gaming products.
Also, the WLA Responsible Gaming Framework (WLA-RGF) is an internationally recognized responsible gaming standard for the lottery sector. It consists of ten responsible gaming principals and four types of performance levels that require progressive improvement in the measures taken by member lottery operators to integrate the responsible gaming principles into their day-to-day operations.
So as you can see, the lottery industry is not just a mishmash of various operators who decide how they are going to run a lottery. They are a cohesive and united membership that, under the direction of the World Lottery Association, provides an open, honest gambling industry with universal standards and best practices for all lottery players all over the world.